Payment Approvals: Designing the Fast Path.
Team
Timeline
Scope
Product design, research, prototyping, testing
Winning enterprise deals by making the complex simple: payment approvals that actually get used.
01
The Problem
As Frienton pivoted from startups to enterprise clients (50+ employees, €5M+ revenue), 3 prospects requested payment approval workflows.
The Challenge:
Large companies need 4-eye approval for expenses, but existing tools force users to juggle multiple systems, manually track dozens of approvals, and configure complex rules. Approvers processing 20-50 documents daily needed a faster solution.
02
Research
Competitor Analysis:
Analyzed 4 tools (Flowwer, Datev, Candis, Moss)
User Interviews:
6 interviews with enterprise decision-makers
2
Finance Managers
2
CFOs
2
Project Managers
Key Insights:
Speed matters
Approvers handle 20-50 documents daily, need <5 seconds per approval
Visibility problem
Users couldn't locate pending approvals without searching
Setup complexity
Competitors require 10+ clicks to configure basic rules
Missing context
Amount and counterpart must be visible during decision-making
Double-handling
Users wanted approve + pay in one action
03
The Solution
Core Innovation:
Approval workflow embedded directly into existing document flow – no separate system or complex setup required.
Three User Roles:
Owner
Configure approval rules (thresholds, tag-based approvers, deputies) + Review and approve/decline documents
Approver
Review and approve/decline documents
Key Features:
Simple Rules
Set once, runs forever
Auto-approve below €500 → Small expenses flow through
Require approval above €5,000 → Control where it matters
Tag-based routing → Right approver automatically
Deputy assignment → No bottlenecks during absence
Fast Approval
Built for volume processing
Binary decisions – Approve/Decline only, no analysis paralysis
Keyboard-first – Spacebar to approve, arrow to advance
Auto-advance – Next document loads instantly
One-click payment – Approve + pay in single action
Clear Visibility
Never miss an approval
Badge notifications — "12 to approve" always visible
Smart filters — Show only what needs action
Multi-channel alerts — In-app + email reminders
Full audit trail — Who approved what, when
04
Iterations
Tested with 5 users across 2 rounds
What changed and why:
Multipayment Floating Bar → Sidebar
Moved approval actions from floating bottom bar to sidebar. The floating pattern was inconsistent with the rest of the application - users expected controls in the sidebar where other document actions live.
5 Approval States → 3 States
Reduced states from 5 to 3. Users couldn't distinguish between similar states.
Header Notification Enhancement
Users missed pending approvals in their daily workflow - prominent banner increased awareness by 85%.
Separate Tab → Embedded Filter
Removed dedicated "Approvals" tab, added approval filter to existing Documents tab. Users already worked in Documents - integration reduced navigation clicks
05
Impact
Business Results:
Customer Retention:
2 enterprise clients chose Frienton over established competitors
Operational Efficiency:
Teams processing 50+ daily documents no longer need manual tracking
Competitive Advantage:
Simplicity won over feature-rich alternatives
06
Key Learnings
Speed over features
Binary decisions beat feature-rich interfaces for high-volume tasks
Embed, don't isolate
Integration with existing workflows drives adoption
Progressive disclosure > upfront complexity
Show one clear path, hide edge cases until needed













