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CQuel Brief Builder interface - Optimize view with improvement recommendations and performance metrics
CQuel Brief Builder interface - Optimize view with improvement recommendations and performance metrics

0-1 Feature

2025

Brief Builder: From Blank Page to Growth Engine

"Papermill login screen on laptop showing Welcome back page with email and password fields, green sign-in button, and illustrated hands holding pencils on teal background
"Papermill login screen on laptop showing Welcome back page with email and password fields, green sign-in button, and illustrated hands holding pencils on teal background

Product Strategy

2023

Papermill: When Good Design Meets Wrong Market

CQuel Projects Dashboard on laptop showing welcome screen with upcoming meeting and survey cards, plus Focus here now section with three action cards: Choose Your Supplier, Publish Your Brief, and Accept Pricing
CQuel Projects Dashboard on laptop showing welcome screen with upcoming meeting and survey cards, plus Focus here now section with three action cards: Choose Your Supplier, Publish Your Brief, and Accept Pricing

B2B Marketplace

2025

'Whose Court' clarity: Redesigning a bidding platform

Frienton payment approvals interface on laptop showing 10 documents to approve list with Decline/Approve buttons, invoice preview displaying FinAPI credit note, and approval history panel on the right
Frienton payment approvals interface on laptop showing 10 documents to approve list with Decline/Approve buttons, invoice preview displaying FinAPI credit note, and approval history panel on the right

Workflow Design

2024

Payment Approvals: Designing the Fast Path

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CQuel Brief Builder interface - Optimize view with improvement recommendations and performance metrics
CQuel Brief Builder interface - Optimize view with improvement recommendations and performance metrics

0-1 Feature

Brief Builder: From Blank Page to Growth Engine

"Papermill login screen on laptop showing Welcome back page with email and password fields, green sign-in button, and illustrated hands holding pencils on teal background
"Papermill login screen on laptop showing Welcome back page with email and password fields, green sign-in button, and illustrated hands holding pencils on teal background

Product Strategy

Papermill: When Good Design Meets Wrong Market

CQuel Projects Dashboard on laptop showing welcome screen with upcoming meeting and survey cards, plus Focus here now section with three action cards: Choose Your Supplier, Publish Your Brief, and Accept Pricing
CQuel Projects Dashboard on laptop showing welcome screen with upcoming meeting and survey cards, plus Focus here now section with three action cards: Choose Your Supplier, Publish Your Brief, and Accept Pricing

B2B Marketplace

'Whose Court' clarity: Redesigning a bidding platform

Frienton payment approvals interface on laptop showing 10 documents to approve list with Decline/Approve buttons, invoice preview displaying FinAPI credit note, and approval history panel on the right
Frienton payment approvals interface on laptop showing 10 documents to approve list with Decline/Approve buttons, invoice preview displaying FinAPI credit note, and approval history panel on the right

Workflow Design

Payment Approvals: Designing the Fast Path

Grid

/

List

CQuel Brief Builder interface - Optimize view with improvement recommendations and performance metrics
CQuel Brief Builder interface - Optimize view with improvement recommendations and performance metrics

0-1 Feature

Brief Builder: From Blank Page to Growth Engine

"Papermill login screen on laptop showing Welcome back page with email and password fields, green sign-in button, and illustrated hands holding pencils on teal background
"Papermill login screen on laptop showing Welcome back page with email and password fields, green sign-in button, and illustrated hands holding pencils on teal background

Product Strategy

Papermill: When Good Design Meets Wrong Market

CQuel Projects Dashboard on laptop showing welcome screen with upcoming meeting and survey cards, plus Focus here now section with three action cards: Choose Your Supplier, Publish Your Brief, and Accept Pricing
CQuel Projects Dashboard on laptop showing welcome screen with upcoming meeting and survey cards, plus Focus here now section with three action cards: Choose Your Supplier, Publish Your Brief, and Accept Pricing

B2B Marketplace

'Whose Court' clarity: Redesigning a bidding platform

Frienton payment approvals interface on laptop showing 10 documents to approve list with Decline/Approve buttons, invoice preview displaying FinAPI credit note, and approval history panel on the right
Frienton payment approvals interface on laptop showing 10 documents to approve list with Decline/Approve buttons, invoice preview displaying FinAPI credit note, and approval history panel on the right

Workflow Design

Payment Approvals: Designing the Fast Path